HiredeyGo came to me as a pre-launch recruitment platform with a genuinely complex problem: two completely different user types - job seekers and recruiters - sharing the same product but needing it to do opposite things.

I started with user research and ran usability testing with 8 participants to understand where decisions were getting made and where friction was building up. From there I mapped both flows and designed 20+ screens across the mobile app and admin dashboard.

Everything was built in Figma and handed off with annotated, developer-ready specs. I stayed in close contact with the front-end and mobile developers throughout to make sure nothing got lost between design and build.

KareWell is a non-profit healthcare organization. The brief was straightforward but the stakes were real: the people coming to this site often need care urgently, and a confusing or slow-loading page costs more than a bad UX score.

I designed a mobile-responsive website with accessibility as a hard constraint from day one - not something retrofitted at the end. Clean visual hierarchy, honest information architecture, and a structure that puts the most critical content where people look first.

Delivered wireframes, high-fidelity mockups, and an interactive prototype for stakeholder review and sign-off.

Zorevia needed a brand identity that could hold up at scale - consistent across a pitch to investors, a post on social media, and a corporate document handed across a table.

I built it from scratch: custom logo, full 8-page brand guideline, color system, and type hierarchy. The work covered every major touchpoint so that whoever uses the brand months or years from now has a clear reference point and does not have to guess.

Sage Capita is a real estate investment company that was producing social content without a visual system to keep it coherent. Output was inconsistent and turnaround was slow.

I built a scalable template library for all their social channels and led design across every platform. Within three months, audience engagement went up 30 percent. Over the same period, conversion-focused investor materials contributed to a 25 percent lift in sales activity.

The templates are still in use, which means the work keeps compounding instead of expiring with one campaign cycle.

Remi Botanicals is a concept brand I designed to explore West African flavors in the premium hot sauce category - a space that has grown fast internationally but rarely centers African origin stories at the product level.

The work covers the full brand identity: name, logo, color system, label design, and packaging mockups. The design brief was to create something that could sit on a shelf at a specialty grocer in London or New York and immediately communicate both quality and origin.

This is a spec project, built to the same standard as client work - full design brief, brand rationale, and production-ready files.